Reviews, files, and versions
Review Google Ads creative
Bring together images, a logo and text variants for a Demand Gen image ad. Review the assets and comment on individual fields without treating the example as the final ad.
Reviewed on October 29, 2026
Before you start
- Permission to create reviews in the project and original JPG or PNG files.
- This format is a Demand Gen image ad. Aproova organizes asset approval; setup, publishing and final checks take place in Google Ads.
Quick task overview
Start with these steps. If the task has more steps, they appear right below.
- Step 1
In New review, choose Google Ads under Review type before selecting files. Check the review title and destination project. Check the thumbnails and assign a File role to each asset. Images are composition alternatives, not carousel cards.
- Step 2
To complete the checklist, include a Landscape image at 1.91:1, at least 600 × 314 px; a Square image at 1:1, at least 300 × 300 px; and an original Square logo at 1:1, at least 144 × 144 px. Use JPG or PNG: images up to 5 MB and logos up to 150 KB. The form checks dimensions without cropping or reducing originals. A package supports up to 20 images combined and 5 logos.
- Step 3
Enter the Business name, up to 25 characters, and a valid http:// or https:// Destination URL, up to 2048 characters. Add up to 5 headlines of 40 characters each, including one of 30 or fewer for Display, and up to 5 descriptions of 90 characters each. Counters track each field; the ad button is automatic.
Step by step
- 4Check the Ad checklist, review title and project. Missing assets or fields can be completed later in a draft. Without participants, Save draft and add reviewers later. Correct incompatible files, invalid URLs or text over the limits before saving.
- 5Select a file in the review. Use Show composition and Show text to choose the presentation. Landscape and square images can have an example composition. The logo stays as the original file with a separate text area.
- 6Open Example composition to choose the Example headline and Example description when variants are available. On mobile, this area starts collapsed. Google may combine, crop and adapt assets; check the final preview in Google Ads.
- 7Under Field to comment on, choose the business name, URL, headline or description. Open Comment on field, select an excerpt and confirm to write a comment. You can also select visible text in the proof. Each reference belongs to its specific field and version.
- 8Use the usual tools to mark up artwork. These marks remain attached to the original file. To change assets or text, Upload complete package, include every file for the new round and check roles, variants, stage reopening and notification recipients.
- 9Use History to read earlier comments and decisions with the versions where they were recorded. The previous package remains in history; old decisions do not replace a decision on changed assets.
What should happen
A versioned package contains images, a logo and text variants, with a checklist and comments on individual fields or artwork. Asset approval in Aproova is neither publishing nor Google policy approval.
Common problems
- Incomplete draft: complete the checklist items. You do not need a reviewer just to save the work. Assets complete refers to Aproova’s checks for this format, not approval by Google.
- Unable to save: check JPG/PNG format, the 5 MB limit, a valid URL and text lengths. Logos over 150 KB, incorrect aspect ratios or insufficient dimensions also appear in the checklist for correction.
- The example differs from Google: it shows one reference combination, without guaranteeing every placement, crop or automatic adaptation. Check the final preview on the platform.
- Logo without composition: select a landscape or square image to see the example. The logo stays as an original asset and does not become the main image.
- Controls unavailable during a comment: send or cancel the current draft or markup before changing the reference. On mobile, open Example composition to access variants and field comments.
- Current coverage: Demand Gen image ads. This flow does not create campaigns, publish ads or cover Search, Performance Max, video, product feeds or Demand Gen carousels.