How to build a creative approval workflow people will actually use
A practical workflow for keeping the asset, feedback, current version, and final decision together.
A reliable workflow does not need more meetings. It needs one current file, clear reviewers, feedback attached to the work, and a recorded decision.
Start with one visible review
Create a review for the asset or campaign package before asking for feedback. Give it an owner, a deadline when needed, and the people who must respond.
This makes the next action visible without asking the team which link or file is current.
Keep feedback on the work
Comments should point to the image area, PDF page, or video moment they describe. The reviewer can still use email or chat to notify the team, but the actual change request stays with the asset.
End every round with a decision
A new version, an approval, or a request for changes should close the round. Recording that action keeps the history useful when the campaign returns weeks later.
Continue with these guides
How to review a PDF with clients without scheduling another meeting
Use page-specific comments, clear versions, and one client link to review PDFs asynchronously.
Read guide
How to collect video feedback without chasing timestamps
A straightforward way to review video by frame, keep comments in context, and approve the right cut.
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