Create a free account
Back to all guidesAgency creative work · 6 min read ·

Review campaign adaptations without losing information in the crop

Review feed, Story and banner as separate assets within one campaign. Check headline, product and information in every format before release.

Sneaker campaign adapted to vertical and horizontal displays

The feed version has room for everything. In the Story, the headline sits near the bottom. In the banner, only half the sentence fits. The agency adapted the layout; review must inspect each result.

The main artwork sets direction, but adaptations have different crops and size relationships. A sheet of thumbnails can hide problems visible in the final file.

List placements before requesting approval

Make a short list: channel, format, asset and required information. Use it to check the delivery. ‘Campaign approved’ can leave uncertainty about which files were actually reviewed.

Distinguish format changes from content changes. Explicitly identify a different offer in a banner. Matching photographs and colors do not make two messages equivalent.

View each asset in its intended proportions

Open placements separately, large enough to read. Check that the crop preserves the product and the headline remains understandable. A bag may fit in the feed but lose its handle in a horizontal adaptation.

This example groups feed, Story and banner on PDF pages. In Aproova, the request points to the Story page where the headline sits too low. The PDF supports a joint review; every final export still needs checking.

Portuguese demonstration interface: the client marks the Story headline and asks to move it up.
What the video shows

The recording shows the Story page of a demonstration campaign and the client’s comment about the headline position.

Open the example document (Portuguese)

Check information that must remain consistent

Separate shared information from what can vary. Collection name, campaign dates and terms must retain their meaning wherever used. If text was shortened for a banner, read the entire new sentence.

Cross-check after every shared change. Updating the date in the feed does not fix the Story. Specify affected placements in the request and show them updated in the response.

Locate the adjustment in the correct placement

‘Move the text up’ does not identify the file. Prefer ‘In the Story, move the headline away from the bottom and check the channel preview’. State if the change applies only there.

In Aproova, the request stays attached to the marked point on the page or image. When campaign files share a review, each comment must retain its relationship with the right asset. The recipient can then adjust it without accidentally changing other compositions.

Review artwork before scheduling

Check the export and the channel preview

After correction, reopen the deliverable. Check proportion, definition and readability as well as the marked area. Confirm the export corresponds to the artwork that received the decision.

Interfaces, crops and overlays vary by channel and placement. Check current specifications and the destination’s preview before publishing. Reviewing the file in Aproova does not reproduce every element of its eventual display.

Identify files released for delivery

Questions people ask before setting up the workflow

Does approving the main artwork release every format?

Only if the adaptations were also reviewed. A different crop or text arrangement may need its own corrections.

Should I use a PDF or separate files?

A PDF helps navigate a set of placements. Separate files let you inspect each export. Choose the review format without skipping deliverable checks.

Does Aproova schedule channel posts?

The review collects files, comments and decisions. Publishing and scheduling remain in the team’s chosen tool.

Review the campaign in its intended format

Collect placements in Aproova, locate adjustments in each asset and check exports before release.

See how Aproova worksStart free